Task 1 – Different Types of Creative Production Briefs
Contractual
A Contractual Brief is a legal document, which is created between an employee and a client. The layout of a contractual brief is very easy and clear to read, meaning it allows the client to complete their details without confusion.
The communication in this brief is between the employee and the client and is very important to get across a clear and easy to read message to the client. Time management would be a good skill to have for self development during a contractual brief due to the brief being simple, this means people can learn to stick to the goals or deadlines of the brief. Technical skills may be required in a contractual brief although the brief is simple the task may be extremely complicated or require a certain profession in order to complete so the employee may need certain requirements before starting. Career progression may take place during or after completing the brief because the employee and client may learn new things from what they must do during the brief.
Commission
A commission would lead to a contract for someone in the media industry, to create a product that is specified in a brief. The brief is set by somebody else and can be very loose or very specific.The communication in this brief is between the employee and the client and is very important to get across a clear and easy to read message to the client because the brief could be hard to understand due to it being loose and not very specific sometimes. Time management would be a good skill to have for self development during a Commisional brief due to the brief being either very loose or very specific, this means people can learn to stick to the goals or deadlines of the brief and try to figure out how much time to invest in the broad scenario. Technical skills may be required in a Commisional brief the task may be extremely complicated or require a certain profession in order to complete so the employee may need certain requirements. Career progression may take place during or after completing the brief because the employee and client may learn new things from what they must do during the brief.
Negotiated
The client or media company may come to a disagreement in the brief which means they must co-operate and find a way around the brief whilst still sticking to the guidelines and producing the same thing as the brief requires them too.
This brief is between the media company and the client and is very important to get across a clear and easy to read message to the client because the brief could be change slightly due to the fact of disagreements or re-arrangements. Time management would be a good skill to have for self development during a Negotiated brief due to the brief changing they may need to account extra time for further additions or alterations of the brief and try to figure out how much time to invest in a constantly changing scenario. Technical skills may be required in a Negotiated brief the task may be extremely complicated or require a certain profession in order to complete so the media company might need to account for this, also, things that require technical skills may be added due to these disagreements in this particular type of brief. Career progression may take place during or after completing the brief because the media company may learn to handle a brief better and have more than 1 person working on it if they didn't already and the client may learn new things from what they must do during the brief.
Tender
"A tender brief is where several prospective contractors provide and estimated cost and a description of how the product may be produced. The proposals are discussed by the commissioner and one of the tenders drawn."The communication in this brief is between the prospective contractors and the client and is very important to get across a clear and easy to read message to the client because the brief needs to be put across to not one but several contractors meaning every contractor should understand what they need to do. Time management would be a decent skill to have but is really not required as much as other briefs for the contractors, this means the contractors should be able stick to the goals or deadlines of the brief and work out how much time to invest in the broad scenario. Technical skills may be required in a tender brief because the cost and all of description could be difficult to consistently fit towards a brief/scenario that is complex. Career progression would probably not be in place for the contractors whilst writing description and and client may learn new things from what they must do during the brief.
Formal
A company gives a brief to a client that must then be followed. For instance a company in the games industry could give a brief to a game developer to create the movement systems for a game by a certain time.
The communication in this brief is between the employee and the client and is very important to get across in a clear way to the client because the brief is formal and must be followed. Time management would be a good skill to have for self development during a formal brief for instance being required for production within the media industry for instance, this means people can learn to stick to the goals or deadlines of the brief and try to figure out how much time to invest in the scenario given. Technical skills may be required in a formal brief the task may be extremely complicated or require a certain skill set, this is relevant within the games industry for example, if a developer was given a brief by the company they work for they would need to learn a programming language before starting the brief. A profession may also be needed in order to complete so the employee may need certain requirements. Career progression is more common in this type of brief and is definitely more likely to take place during the brief because the employee will learn from what they have produced/ why the were needed to produce the product they did.
Co-operative
2 or more companies usually do this type of brief, it is a type of collaboration. The 2 companies then work together to create the product that the brief asks them.The communication in this brief needs to be very specific because it is being pitched to 2 different companies that must then work together. Time management would be key in this brief due to both of the companies needing to work together and understand each others strengths and weaknesses and be able to adapt to a different companies style of work. Technical skills will be required in a co-operative brief because both companies need to cooperatively create a product to work within an industry. A profession may also be needed in order to complete so the companies may need to hire certain requirements. Career progression is less common in this type of brief due to both companies most likely working to briefs in the past.
Informal
An informal brief is essentially not documented and is usually verbal in which the client and company discuss the product they will construct.The communication in this brief is extremely specific because the employee must be able to understand the client's demands in order to do this type of brief and it is very important to get across in a clear way to the client because the brief is informal yet must still be followed like any other and the verbal requirement only makes this more difficult on the employee. Time management would be a great skill due to self development during an informal brief for instance being required for production. Technical skills may be required in an informal brief because the task may be complicated just like any other brief and/or require a certain skill set. Career progression is similar to the formal brief and is definitely more likely to take place during the brief than at the end of the brief.
Competition
This type of brief is mainly done by development companies within the game industry and it is when they put out their brief to all of the production companies. The reason it is recognized as a competition is due to different production companies competing to complete the brief first.
The communication in this brief is extremely specific so each of the competitors of the brief (the companies) because each of the companies must be able to understand the client's demands equally in order to do this type of brief and it is very important to get across in a clear way to the client because the brief is informal yet must still be followed like any other type of brief although it is harder for the client to get across because there are more companies to explain it too. Time management would be a great skill due to self development during an competition brief for instance being required for production and the companies competing against each other so the speed of the task. Technical skills may be required in an competition brief because the task may be complicated just like other briefs and the people working on it may require some form of profession. Career progression would definitely happen due to time managements and technical skills being key in this assignment and it is less likely for progression after the brief because the task is over so long as the deadline is met.
Example Brief 1
Video Wall Project
Brief 2: IN Salford and
Proud
1. The Client
Salford
Royal NHS Foundation Trust aims to be the safest organisation in the NHS
through providing safe, clean and personal care to every patient, every time.
We are an integrated provider of hospital, community and primary care services,
including the University Teaching Hospital. Our team of 6,000 staff provide
local services to the City of Salford
The
hospital site is undergoing major redevelopment and will open a new main
entrance in June 2011 in the new
Hope Building
2. Brief
To
create and deliver a high quality film to promote that Salford Royal NHS
Foundation Trust is proud to be in Salford and to encourage others to view Salford in a different light.
The
Trust is really proud to have a new modern building, which is a new civic
landmark, and wants to remind people when they are on our new hospital site
that there is so much to see in Salford .
Inspiration
for the film should be taken from travel and tourism adverts that promote Ireland
Photography
has been commissioned and we want to use this photography within the treatment
of the film.
The
films should be vibrant and exciting i.e. not a dull slide show of some beauty
spots!
This
film will play on a video wall in the main entrance of the hospital (Hope Building
It
is anticipated this film will be 90-120 seconds; therefore it will need to
captivate the audience.
3. Treatment
All
recommendations will be considered. Trust photography must be incorporated.
4. Key messages
- Salford Royal
NHS Foundation Trust is proud to be IN Salford
- Did you know all
these places are here IN Salford?
5. Branding
Any
colours used within artwork will need to be part of the NHS palette, details of
which can be found at: www.nhsidentity.nhs.uk
No additional photographs can be taken as we want to ensure the style of pictures throughout the film remain consistent.
The
Trust is called ‘Salford Royal NHS Foundation Trust’ or Salford Royal’ never Salford Royal
Hospital or Hope Hospital
IN Salford branding exists –
magenta pink.
The
Trust’s full logo is expected to appear at the introduction and end of the film.
The
end of the film should credit: This film was proudly made IN Salford, by local
students from Salford
City College
6. Deadline
Friday
8 June 2012 - any films submitted to Salford Royal after this date will not be
considered for use.
7. Project Management
Required
support time with the client will need to be agreed in advance.
Issued to:
Issued by:
Anne-Marie
Miller
Communications
Manager
Questions
1. Who is the client?
The client is the Salford Royal NHS foundation Trust.
2. What media product(s) does the client require?
The media products in this brief is a high quality film to promote the Salford Royal NHS Foundation trust and to use photogaphy from the NHS in this brief.
3. What is the timescale to deliver the product(s) to the client?
The timescale to deliver the product is approximately 3 months and 1 day.
4. Who is the intended target audience the client wishes the product(s) to appeal to?
It doesn't say as such but it is assumed the brief is targeted towards adults in salford because it says "to be in Salford and to encourage others to view Salford in a different light.".
5. What are the legal and ethical issues relating to the production?
The reccomendations will be considered in the product and the production team/person must also agree to this.
The film must be 90-120 seconds long and the film will play in a lobby to the public with no sound. It needs to be vibrante and exciting the NHS logo must be used and no additional photographs must be used, also all the colours be of the NHS palette and the NHS foundation trust and Salford city college must be credited.
Example Brief 2
Video Wall Project
Brief 1: Wash your
hands!
1. The Client
Salford
Royal NHS Foundation Trust aims to be the safest organisation in the NHS
through providing safe, clean and personal care to every patient, every time.
We are an integrated provider of hospital, community and primary care services,
including the University Teaching Hospital. Our team of 6,000 staff provide
local services to the City of Salford
The
hospital site is undergoing major redevelopment and will open a new main
entrance in June 2011 in the new
Hope Building
2. Brief
To
create and deliver a high quality film to help promote the importance of hand
washing to visitors when they enter/leave a ward.
This
film will play on a video wall in the main entrance of the hospital (Hope Building
It
is anticipated this film will be 90-120 seconds; therefore it will need to
captivate the audience.
3. Treatment
Graphic
animation is preferable however we will consider other recommendations.
4. Key messages
- Infection
control is everyone’s responsibility
- Help protect our
patients – your loved ones
- Wash your hands
when entering and leaving a ward
- Optional: 10 steps to effective hand
hygiene (attachment).
5. Branding
Any
colours used within artwork will need to be part of the NHS palette, details of
which can be found at: www.nhsidentity.nhs.uk.
The
Trust is called ‘Salford Royal NHS Foundation Trust’ or Salford Royal’ never Salford Royal
Hospital or Hope Hospital
The
Trust’s full logo is expected to appear at the introduction and end of the film.
The
end of the film should credit: This film was proudly made by local students
from Salford City College
6. Deadline
Friday
8 June 2012 - any films submitted to Salford Royal after this date will not be
considered for use.
7. Project Management
Required
support time with the client will need to be agreed in advance.
Issued to:
Issued by:
Anne-Marie
Miller
Communications
Manager
Questions
1. Who is the client?
The client is the Salford Royal NHS foundation Trust.
2. What media product(s) does the client require?
The media products in this brief is a high quality film to promote the importance of washing hands when entering/leaving a ward.
3. What is the timescale to deliver the product(s) to the client?
The timescale to deliver the product is approximately 3 months and 1 day.
4. Who is the intended target audience the client wishes the product(s) to appeal to?
It doesn't say as such but it is assumed the brief is targeted towards visitors to the hospital.
5. What are the legal and ethical issues relating to the production?
The recommendations will be considered in the product and the production team/person must also agree to this.
6. What constraints do you have to work within (budget, length of product, format)?
The film must be 90-120 seconds long and the film will play in a lobby to the public for 7 days. It needs to be vibrante and exciting the NHS logo must be used and no additional photographs must be used, also all the colours be of the NHS palette and the NHS foundation trust and Salford city college must be credited. Also their is a couple of key messages which include:
- Infection control is everyone’s responsibility
- Help protect our patients – your loved ones
- Wash your hands when entering and leaving a ward
- Optional: 10 steps to effective hand hygiene (attachment).
Example Brief 3
Video Wall Project
Brief 4: Become a
member
1. The Client
Salford
Royal NHS Foundation Trust aims to be the safest organisation in the NHS
through providing safe, clean and personal care to every patient, every time.
We are an integrated provider of hospital, community and primary care services,
including the University Teaching Hospital. Our team of 6,000 staff provide
local services to the City of Salford
The
hospital site is undergoing major redevelopment and will open a new main
entrance in June 2011 in the new
Hope Building
2. Brief
To
create and deliver a high quality 60 – 90 second short film to encourage
patients and visitors to support us and sign up as a Foundation Trust Member.
The
Foundation Trust has over 19,000 members and 14,000 of those are members of the
public.
We
need to have members to exist as a Foundation Trust.
This
film will play on a video wall in the main entrance of the hospital (Hope Building
It
is anticipated that each film will be 60- 90 seconds; therefore it will need to
captivate the audience and provide them with a clear call to action – become a
member, sign up online.
3. Treatment
We
will consider all recommendations.
4. Key messages
- Please support us by becoming a Foundation Trust Member
- It’s easy to sign up as a member online at www.srft.nhs.uk
- As a member you will get to hear exclusive news, attend exclusive events and get your chance to have your say; you will also be able to access some shopping discounts
- You can get involved as much or as little as you like
- It doesn’t matter where you live, we welcome members from everywhere
- Show your
support and sign up today! www.srft.nhs.uk
5. Branding
Any
colours used within artwork will need to be part of the NHS palette, details of
which can be found at: www.nhsidentity.nhs.uk
The
Trust is called ‘Salford Royal NHS Foundation Trust’ or Salford Royal’ never Salford Royal
Hospital or Hope Hospital
The
Trust’s logo is expected to appear at the introduction and end of the film.
The
end of the film should credit: This film was proudly made by local students
from Salford City College
6. Deadline
Friday
8 June 2012 - any films submitted to Salford Royal after this date will not be
considered for use.
7. Project Management
Required
support time with the client will need to be agreed in advance.
Issued to:
Issued by:
Anne-Marie
Miller
Communications
Manager
1. Who is the client?
The client is the Salford Royal NHS foundation Trust.
2. What media product(s) does the client require?
The media products in this brief is a high quality film 60-90 second film to promote the importance of washing hands when entering/leaving a ward.
3. What is the timescale to deliver the product(s) to the client?
The timescale to deliver the product is approximately 3 months and 1 day.
4. Who is the intended target audience the client wishes the product(s) to appeal to?
It doesn't say as such but it is assumed the brief is targeted towards visitors/patients of the hospital.
5. What are the legal and ethical issues relating to the production?
The recommendations will be considered in the product and the production team/person must also agree to this.
The film must be 60-90 seconds long and the film will play in a lobby to the public with no sound. It needs to captive the audience and provide them with a clear action to become a member and sign up online. The NHS logo must be used and no additional photographs must be used, also all the colours be of the NHS palette and the NHS foundation trust and Salford city college must be credited. Also their is a couple of key messages which include:
- Please support us by becoming a Foundation Trust Member
- It’s easy to sign up as a member online at www.srft.nhs.uk
- As a member you will get to hear exclusive news, attend exclusive events and get your chance to have your say; you will also be able to access some shopping discounts
- You can get involved as much or as little as you like
- It doesn’t matter where you live, we welcome members from everywhere
- Show your
support and sign up today! www.srft.nhs.uk
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